A national delegation is participating in the main trade fair event dedicated to fruits, vegetables and their supply chain in Italy. The event, known as MACFRUT 2022, takes place at the Rimini fairgrounds, located in the province of the same name, from May 4th to 6th.

The main Cuban companies, both state and private, specialized in the production and processing of fruits and vegetables begin their participation in the organized meetings, with the aim of promoting marketing and productive alliances, aimed at the development of the country’s agri-food sector.

Cuba’s presence in this meeting is an opportunity to exhibit and make known to the Italian public the fruits grown in the tropics. The Cuban delegation has a pavilion in MACFRUT 2022, as a result of the solidarity and effort of the headquarters of the Italian Agency for Development Cooperation in Havana and the Office of the Italian Agency for Foreign Trade, which, since last year, projected actions for the development of commercial and productive alliances between both nations, which enhance the creation of joint ventures and opportunities in the Antillean market.

During the three-day exhibition at MACFRUT 2022, a dozen companies from the largest of the Antilles will participate (located in pavilion D5 stand 148), together with the Chamber of Commerce, the Grupo Empresarial Agrícola, the Instituto de Investigaciones en Fruticultura Tropical and Empresa Comercializadora Cítricos Caribe S.A.

The agricultural sector, a fundamental axis of the economy, is in the process of modernization, aimed at the development and acquisition of state-of-the-art technologies, innovations and the construction of effective strategies that will allow the introduction of Cuban agri-food products in the international market with greater competitive potential. This will facilitate the creation of new economic opportunities, as well as the improvement of access and availability of food on the island.

In addition to traditional tropical fruits, some Cuban fruit and vegetable companies have specialized in the cultivation of blueberries. Simona Autuori, director of the Office for the Promotion of Commercial Exchange of the Italian Embassy in Cuba explains that “in addition to the well-known mangoes and avocados, the cultivation of blueberries has been developing for some time. For Europe it can be interesting because they ripen at a time when European production is absent or almost absent”.